GMA News Online : Bongbong wants to improve tourism roadmap if elected president

22 April 2022

By ANNA FELICIA BAJO | GMA News Online

Former Senator Ferdinand "Bongbong" Marcos Jr. said Friday he wants to improve the country's tourism roadmap to help revive the economy should he win the presidency next month.

He said the BBM-Sara UniTeam's tourism roadmap aims to redirect the focus of the Department of Tourism from being a "marketing agent" of the country's tourist spots to directly managing tourism destinations to determine the social and economic impacts.

"The country is gifted with the most beautiful tourist spots globally, which when harnessed and utilized properly could help fast-track the country’s economic development. It will also help create jobs for the locals in the areas where they are located," Marcos said in a press release.

"The next administration must revitalize the tourism industry and support its further development that will be a big boost for the country as we recover from the pandemic," he added.

Marcos expressed belief that "tourism is an effective instrument for economic growth as the industry can generate jobs and help increase the income of local government units."

The former lawmaker is pushing to improve the DOT's efforts by enhancing its website design and adding new features such as destination promotion using a price-based strategy and an interactive Philippine map integrated with tourism products and destinations.

He said this would include multilingual options, peer evaluation and post-vacation rankings, and promotional videos created by micro-influencers and vloggers.

According to Marcos, the website will also have its own mobile application or version, including a one-stop feature for all tourism needs.

Marcos further said the government should also provide more incentives and training for DOT tour guides to create more jobs in the industry.

“After seeing how they were heavily affected by the pandemic, the DOT must be ready to assist the tourism workers and ensure job security,” Marcos said. —VBL, GMA News